Overall, they are warm and friendly. Their small population may account for that.
They are laid back and fairly egalitarian. They do not care which brand you wear or income class you belong.
They know how to work hard and play hard.
Everything is kept simple like applying for government services.
Public servants (elected officials) are "down to earth" they are easy to reach. I can drop a line to the Prime Minister or a district councilor and can expect a response.